Meet the founder

My name is Angelina Angelova. 

I come from Bulgaria — a land where mountains breathe wisdom, forests whisper remedies, and people grow up knowing that nature always has an answer.

I was born into a family of herbalists. Not the kind you read about in books, but the kind that walks the land, gathers with intention, and treats plants with respect. Herbs were never a trend for us. They were survival, care, and quiet knowledge passed from hand to hand.

We were poor.
And after the fall of the communist regime, we became poorer still.

Opportunities vanished. Certainty disappeared. What remained was resilience.

My mother made the hardest decision a parent can make — to leave her home and emigrate, carrying nothing but hope for a better future for me and my brother. That decision changed the course of my life. It pushed me into the world early, forced me to adapt, to learn, to become strong before I felt ready.

I lived in several countries.
I learned several languages.
I rebuilt myself again and again.

I started from zero — no capital, no shortcuts, no safety net. Just ambition, discipline, and the quiet fire that grows when you refuse to let your past define your limits.

Yet no matter how far I went, Bulgaria never left me.

Because Bulgaria is not just a place — it is a relationship with nature.
It is Europe’s richest land in herbal diversity.
It is centuries of recipes, rituals, and remedies carried not in laboratories, but in people.

There is a saying in Bulgaria:

“There is a herb for every pain.”

This is not poetry.
It is belief.
It is lived truth.

Before I became an entrepreneur, I was an athlete.
A professional football goalkeeper.

For many years, I trained, competed, and carried the responsibility that comes with standing alone between defeat and victory. I played professionally and had the honour of representing my country at national level.

Sport taught me discipline before life did.
It taught me endurance, focus, and sacrifice.
It taught me how to reach the top through consistency, not shortcuts.

Through football, I learned something fundamental:
the body is not a tool — it is a temple.

It responds to care.
It breaks under neglect.
It remembers everything you give it — and everything you don’t.

That understanding shaped how I see health. I do not believe in forcing the body, masking imbalance, or filling it with artificial substances, pills, and chemicals. I believe in nourishment, respect, and working with the body — not against it.

And this is where my journey returns fully to the herbs.

Because herbs are the same.

They are selfless — giving their power quietly, without asking anything in return.
They are rooted — drawing strength from the earth, stable and patient.
And they give — season after season, without exhaustion, without ego.

Just like true growth.
Just like honest business.
Just like a life built with intention.

I am a woman who used her past to build her future.
A woman who believes that business can be selfless, that success can be rooted, and that growth does not have to cost us our soul — just like the herbs themselves.

KUKER was not created to sell tea.
It was created to offer ritual in a world that has forgotten how to pause.

Every blend carries respect for Bulgarian herbal wisdom, discipline born from sport, and a deep belief that health begins with reconnection — to nature, to the body, and to the self.

Because nature does not rush.
Nature does not shout.
Nature heals by reminding us who we are.

And that reminder — grounded in heritage, discipline, and respect for the body —
is my mission to the world. 🌿

Angelina Angelova | Owner of Kuker Brand | 2017