Kuker Brand, Tradition & Symbols

The Owner


My name is Angelina Angelova and I am the founder of Kuker brand. I spent most of my life living in different countries, which has helped me a lot in learning about other cultures and opening my mind to everything new that comes along in life. 

Three years ago, I decided to go back to Bulgaria and use my skills and my brains to be part of the positive change here. I'm sure most of you have heard about Bulgaria's glorious sea coast and amazing mountain scenery. Nonetheless, Bulgaria struggles to show its potential to the world. The economy is in a process getting stable and the people are finding it hard to understand that change is good and the world is meant to be diverse. I've played sports, studied foreign languages, worked in enormous corporations, travelled a lot. My professional sports career included participation in the national team of Bulgaria. My work career began when I was 19 when I moved to work in my dream country at the time Switzerland. I have also worked for companies such as Microsoft and Ebay in Dublin.

There is one main thing that drives me - progress. Every thing I have started in my life, every place I've been at, everything I've done has been about progress.

"I don't believe in swimming against the stream, I believe in being aware of the stream and moving with it to achieve great things!" 

I founded the Kuker brand because I believe it has the potential to bring Bulgaria success. Our main activity is production and export of Bulgarian teas and souvenir products, however, we do specialize in discovering top quality health and organic products. 

Belief is the most important ingredient to life. 

| Angelina Angelova 


The Kuker Tradition 

The Kuker Tradition is a source of our endless inspiration. It is an incredible ritual, very powerful and up-lifting. It monopolizes your senses, you just watch them dance, listen to the clinging sound of the bells and smile helplessly. 

I have created the Kuker Brand to spread the word of this tradition through our products and our mission. The Kuker is a symbol of the symbolic fight between good and evil, and the power of the sound and the togetherness. Also, the Kuker costumes are made of goat's fur, as the goat was considered a saint creature during the ancient Bulgarian times. The name "Kuker" comes from the ancient word "Chukar", meaning "a hill" - the place where goats climbed. This is why the original Kuker costumes are made of goats fur - the ancient Bulgarian believed that the goats are protecting them from the evil spirits and are bringing good to their lives. Every goat usually has a belt around the neck, in order for the shepherd to hear it in the distance, hence the bells around the waist of the Kukers. Kukers are simply the human version of the goat. It's all full of symbolism and this is what makes it so powerful and great. 

the kuker tradition

Check out the National Geographic documentary on the Kuker Festival: 


My aim is to deliver the best products in the world which will push away the evil from everyone's life and bring happiness and joy to their spirits. 

| The Kuker